Top 10 Offline Website Marketing Tools

article by Chris Le Roy

When most people think about marketing your website to think “How can we get more traffic online”, however, seem to completely ignore the offline web site marketing tools now available free and in most cases to use.

I wish to undertake in this article to give you 10 Offline Website Marketing Tools that are guaranteed to give you traffic. However, a point to note will not be easy to track how many people are using these tools online web marketing unless asked. So in your contact page on their website make sure you have a menu with these options for your customers to choose from. For web site owners often only include online marketing tools on their website “How you heard about us” drop-down boxes on their contact pages.

So let’s get started …

Offline Tool # 1 – Put your web address on your business signs

If you’re like my company we have spent thousands of dollars on billboards in our business based in Townsville, Australia, but still amazes me that I visit other towns and cities, even countries, that companies with truly effective web sites still do not advertise your web address in their traditional bricks and mortar signaling.

Let me throw a few things from you … How would you like 37,000 people a day to see you! I’m pretty sure I would do anything to get that kind of traffic is not it? Absolutely. Well, there are 200 to 300 businesses on the street where we are located and in our street we have 37 thousand vehicles passing each day that we will call free of traffic. So why not you as a business owner your web site address signs soup in your business. Do you realize that 200 to 300 companies that are in our streets less than 10 actually have your Internet address on your business? So, less than ten.

How is that crazy! It goes beyond your business is free traffic. Never underestimate the traffic unit, and if you do not believe me then ask yourself a question, “Why do companies like Walmart, Harvey Norman, Coles Myer, etc put their stores on main roads?” To drive traffic! No matter if you get only 100 cars per day or 1 million cars a day, have your web address in their signaling is an obligatory action. If you do what you will find is that as people go to work and see your website address will be more likely to have a look at their website as soon as you get to work than any other time. If a person has a particular need for their products, studies have shown, it is more likely to first visit their website, they really come into his shop.

Connection Tool # 2 – Put your web address in your car

Like online marketing tool above website, this is a no brainer. If you have written sign in his car for your business, you should also put your website address on it. Did you forget to include your telephone number in the car? Of course not (the mind I’ve seen some cars that have forgotten that yet), then why did you forget to put your web address in your car. If your business sells products and services through Internet, then you have to tell your customers where to find you.

30% of our car detailing traffic that I have actually comes from our cars and within that 30% more than 60% of our business comes from people seeing our cars on the road, visiting our web address to view our prices and services and then reserve their cars in. So, rule number two, never forget the website address of your vehicle.

Connection Tool # 3 – Put your web address in your ad Yellow Pages and White Pages advertising

The world seems obsessed with the Yellow Pages. It is a real phenomenon. We pay thousands of dollars a year to be in the yellow pages and check the three things that are in our ads are our address, phone number and web address. Most people before the ring, in fact, take a look at your first website. If the web site address says nothing, then simply move to having a web address that tells them you need to know

Connection Tool # 4 -. Put your web address on your business cards

See this is another of those no brainers. Everyone in the business must have an e-mail and web site address and both should appear on your business cards prominently. Since a large proportion of the business these days is via email then not only have your e-mail address is costing business. I know some businesses that will not communicate with you through anything but e-mail and phone. They simply refuse to deal with people who have a fax, because they want to save money and fax costs money.

Get your web address on their cards. If you have only just gone and brand new business cards printed, then go down to their steady supply company and buy a small stickers and stick them in the back. It can look tacky, but unless your customers know how to contact you

Connection Tool # 5 -. Put your web address in all advertising media

If you always do any advertising at all, in the case of a fall brochure or billboard advertising in Times Square (Nice, if you can afford) ensure that the web site address is advertising. When people see your web page address you are more likely to visit the site before entering your store. Many many earn significant sales or lost long before you see the client and in many cases your web site could be a decisive factor

Connection Tool # 6 -. If you are sponsoring a charity or demand for its Sports Group to include the web address next to the name of the company

If you have decided to sponsor a day of charity or the charity or even a sports group then make sure the charity or sporting group includes your name and website in their printed material. The human race is really quite bizarre as they are more likely to remember your web address of your phone number. As before, if you see your data in a charity function or Sports, then it is more likely to then go to your competitors, as they are actively supporting your community. To finish this make sure the charity or sporting group gives customers a way to find.

Remember to have your web address on all its printed material and signage, if possible.

Wed Offline Tool # 7 – Put your web address in their uniforms

One of the main reasons that we give our staff uniforms is to make them easily identifiable when it is out and about, but even more so, to my staff uniforms fencing for my company. Most companies in the development of their uniforms only include logos. My advice to everyone is to include your website address as well.

Many people have told me they have seen my colleagues in the mall and see our web address in their uniforms and that is the way we have found. Some of our largest clients have come from the web site address on the uniforms of my staff. This is one of the cheapest and free online tools in internet marketing

Connection Tool # 8 -. Put your web address on all business goods

If you are creating merchandise to give to their customers, make sure to include your website address for the merchandise. In fact, it is less intrusive to include your website address of your goods than it is to include your telephone number. Let me give you an example. I’m sitting in our corporate headquarters to write this article and I looked at a stainless steel cup that my brother gave me in Canada (Live in Canada). The cup is an article of merchandise in Prince George Savings Credit Union. I tried to find your site and put in the usual, but all I have spam sites. Finding your website was just hard for me and so I gave up.

I should note that the stainless steel cup, takes pride and place on my desk in my office and I use it all the time. If they had done their site address in this stainless steel cup so I could easily have looked at their website and perhaps create a bank account or invested some money with them but have become very difficult.

p <> If the merchandise is designed to push your name or market in the workplace, then make sure it is easy for customers to find. Remember, most people go to their website instead of calling or visiting your store first, just to avoid heavy sales.

Connection Tool # 9 – Enter your website address in your logo

When I work with our clients and SEO business coaches one of the things we see is your logo. When the first installation of our training business and service station, one of the things I did was to incorporate our Internet address in the logo. The main advantage of this is that wherever our logo is our address on the Internet and allows people to find an easy way for people to contact us.

Often, when you are sponsoring teams in football, the only information about you that will allow your logo is displayed. If you are a business that has a major office so people can find it difficult to find, but if you include your web address in your logo, your customers will always find a safe way. Remember the human creed, “we are lazy!”

Connection Tool # 10 – Put your web address in your press

When ever you release a press release make sure you put your website address on it. Many times media companies actually include your Internet address in news stories, particularly when information is released its press release at its Web sites. I’ve noticed a trend in MSNBC, MSN and CNN to do this. The advantage for you as the owner of the website is that the link is included in the text will be treated as a high quality link on the other, because most of these three sites have media PR rankings of 8 or more which means that this will help your website rankings in search engines.

The other point is that you can find a spike in traffic, while the news is actually visible or playing. For example, as a proud Australia broke my heart to hear of the death of Steve Irwin, an Australian icon and legend and a proud Queenslander and I, but when his family took the news release about his death and what stood to include the Wild Life Warriors web site address in the press release. Virtually all media throughout the world published the web site address on their websites which means this site is doing extremely well. I’m very close to ecstasy … as at least in these tragic circumstances there will be something good out of it.

In conclusion, I reiterate the 10 Offline Website Marketing Tools should be using –

Connection Tool # 1 – Put your web address on your business tool SignsOffline # 2 – Put your web address in VehicleOffline tool # 3 – Put your web address in your Yellow Pages ad and White Pages AdvertisementOffline tool # 4 – Put your web address on your business tool CardsOffline # 5 – Put your web address on all offline advertising tools # 6 – If you are sponsoring a charity or demand Sports Group include your web address next to your Tool Company NameOffline # 7 – Put your web address in your UniformsOffline Tool # 8 – Put your website address on all your tools Business MerchandiseOffline # 9 – Enter your web address in the tool LogoOffline # 10 – Put your web address in press releases


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